Where Marketing Theory Meets the Real World

Fashion and music aren’t separate from my marketing interest, they’re where I test it. I’ve modelled campaign content for Mogul Move, a streetwear brand run by a close friend, and helped shape how the brand shows up online. It’s given me a firsthand look at brand building from the inside: styling, content, and audience not just theory in a lecture slide.

I don’t follow trends, I study what makes people stop scrolling, then apply it. Modelling for Mogul Move has taught me as much about audience engagement as any module has.